Selected work / Signal-triggered outbound
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Signal-triggered outbound
Outreach that starts because something happened, not because a list was due.
3projects
Finding every credible buyer for a sell-side deal
A 530-acquirer universe, delivered the day of the brief.
530 potential acquirers mappedView project →
Who actually buys
I rebuilt an event venue's ideal customer profile from 344 inquiries and 106 booked events. Its most lucrative format closed less than 1 in 5, while happy hours closed 33 to 44%, so outreach now leads with the easy yes.
344 Venue inquiriesView project →
Social selling with guardrails
Profile research, engagement scoring and drafted outreach on LinkedIn for multiple teams, with nothing sent until a person approves it.